Neva Dinova – Did You Disappoint Your God (537 plays)
"If the only thing that we leave on the air are the things that have high ratings, we’re all going to die. We have to stop measuring these things as if they’re competing with each other. There are 8,000 of them. There are 8,000 ways to watch them. There are 250 million people watching them any way they want to – on their wristwatches, on their shoelaces, on their laptops. They binge watch seasons. They subscribe to Netflix. They get together for parties and watch two shows at the same time on a split screen while they play their Xbox. And then with the other hand they get on Twitter and ask the show runner why he hasn’t done an episode with a yellow hat in it. And three episodes later, the show’s got a fucking yellow hat in it because everything has changed since “I Love” fucking “Lucy” except the goddamn Nielsen boxes. It is insane."
Dan Harmon on the Nielsen rating system in the digital age (via havingchanged)